Learn how to mention your product in Reddit comments without violating self-promotion rules, over-selling, or looking like a drive-by promo.
Comment template for product mentions
When someone explicitly asks for tool or software recommendations.
How to mention a product without looking spammy
When Redditors ask for tool recommendations, they want nuance, tradeoffs, and context, not a hidden sales pitch. This page focuses on the real question behind the keyword: how to mention your product in a Reddit comment without breaking self-promotion rules. The answer is to disclose your affiliation, explain when your product fits, and make the comment useful even if the reader never clicks anything.
Jump to product
Use the template page as the entry point, then move into subreddit discovery, timing, and safer execution paths.
Customization
Say clearly that you built the tool or work on it. Hidden affiliation is what turns a useful comment into suspicious self-promotion.
Clearly state the factors someone should consider when choosing a tool in this category.
Mentioning what your tool does not do well actually increases trust and reduces moderation risk.
How to use
Make sure the subreddit allows recommendation threads, founder disclosure, or comment links before you mention anything commercial.
Briefly mention that there are several ways to solve the problem so your answer does not read like a one-brand pitch.
Explain how to choose between different types of tools based on needs, budget, workflow, or technical depth.
Mention your tool only after the answer is already useful, and disclose your relationship immediately.
Examples
Avoid
You need [My Tool]. It's the best on the market and does everything you want.
Better
It depends on your volume. If you're doing low volume, a spreadsheet is fine. If you need automation, tools like Zapier or [My Tool] work well. Full disclosure: I built [My Tool]. It is specifically designed if your main bottleneck is [Specific Feature], but I would start with the simpler option if you are still figuring out the workflow.
The better version discloses affiliation, gives decision criteria, and keeps the comment useful without forcing a product.
Mistakes
Never speak poorly of competitors. Be objective about their strengths and weaknesses.
If you only praise your tool and ignore all others, the community will see right through it.
Related reads
FAQ
Related templates
Move into adjacent template types so this page links into the broader Reddit template cluster instead of ending at a single example.
Use this Reddit comment template to answer the question first, then add a soft recommendation only when it genuinely helps the person asking.
Ask for permission before sharing a guide, link, or resource so your comment stays helpful, opt-in, and aligned with subreddit expectations.
Use a personal experience Reddit comment template to share a real lesson, build trust, and connect with the community without sounding promotional.
Use this Reddit modmail template to message subreddit moderators politely, ask about posting rules, and get permission before sharing a resource or link.
Next step
Find threads where users are actively looking for solutions.